Colors are one of the crucial elements for designing advertisements and other marketing materials. It is a form of nonverbal communication that helps in establishing brand identity, comprehension and improving readership of ads. Colors and their underlying fabric of historical and sociological implications can evoke specific reactions in emotions and associations. This guides advertisers to target their campaign more precisely. Let us have a quick look at the significance of using different colors in marketing. Significance of association This may be divided into two broad sections – natural associations and psychological or cultural…
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