Application Of Integration In Business

The main purpose of integrating business is to improve communication and information flow through the supply chain. Several people are involved in supply chain management including manufacturers, distributors, wholesalers, and retailers. Now companies send information to other companies electronically with the help of computer software and hardware. Integration has made the whole process faster and easier for people involved in supply chain management. When a retailer needs more inventory or goods, the information is automatically sent to the distributor via electronic data exchange to order more inventory. Integration involves the common use…

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How to Use Color Theory in Marketing

Colors are one of the crucial elements for designing advertisements and other marketing materials. It is a form of nonverbal communication that helps in establishing brand identity, comprehension and improving readership of ads. Colors and their underlying fabric of historical and sociological implications can evoke specific reactions in emotions and associations. This guides advertisers to target their campaign more precisely. Let us have a quick look at the significance of using different colors in marketing.   Significance of association This may be divided into two broad sections – natural associations and psychological or cultural…

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