SEO is the abbreviation for Search Engine Optimization. But I say it says Sales Escalation Outrageously because it defines its existence to a T. It is a practice carried out to increase the cluster of the crowd at your website by making it the talk of the town. To put in a nutshell seo service in gurgaon is a self-explanatory term, and that is to squeeze the best out of your existence on the internet.
Money and fame are the driving factors behind the existence of any business organization. Also, money and fame are crucial to trigger them to put their best foot forward every time they are on the battlefield. Moreover, a feeling of healthy competition also creeps into them, and they realize how important it is to stand out from the crowd.
The term “Search Engine Optimization” was coined in the year 1997. Bruce Clay was one amongst the many who made efforts to introduce it and its importance to the folks.
TYPES OF SEO
Search Engine Optimization is broadly divided as White Hat SEO and Black Hat SEO. White and black are very common terms we often use or read. The terms Black and White itself creates a picture of two opposite things or in this case, two opposite practices. When a literature fanatic comes across these words, what comes in his mind are white personalities, black personalities, and grey personalities. Howsoever here, in this case, there are only extremes. Either you practice healthy methods or the bad ones. There is absolutely nothing in between the two. Most of the tines, there is a very thin line between two extreme cases but dealing with the ranking of your site in Google. But the set of rules and regulations for White practices and Black Hat practices are very well defined and distinctly distinguished.
WHITE HAT SEO
- It is a strategy that seeks to amplify the trafficking at your website while the line of your action is still by the guidelines and terms and conditions of Google. You can abide by the rules and regulations and still anticipate the top rankings if you follow the following procedures:
- Make your content appealing.
- Use graphics that are pleasing to the eye and give a gist of what the website is all about.
- You are making it easy for the clients to get access to your website.
BLACK HAT SEO
Black Hat SEO is a practice that stands against the norms if Google and is the total opposite of seo service in Gurgaon. It deals with unethical strategies to occupy a position in the top rankers. It consists of the following:
- Phishing, which means to pretend to be from some reputed company to induce people to share their personal information like the card number.
- Malware, which is the software designed to disrupt or destroy any computer system.
SCOPE OF SEO:
It plays a vital role in hiking up the popularity and economic benefits of any website. It also leads the way of expanding one’s business.